Sweetest Kill

Even though band member Andrew Whiteman totally hates the concept for this video, I think I love just about every frame. Its a tender ballad that’s surprisingly violent, so use your discretion. Honestly, if there was no shock value, I’m not sure if the song itself would have struck a deep cord with me. There’s something interesting about the juxtaposition of a soft, hypnotic melody and insane violence.

The official music video for Broken Social Scene’s “Sweetest Kill” from the band’s 2010 album Forgiveness Rock Record.

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Label: Arts & Crafts
Director: Claire Edmondson
DP: Pawel Pogorzelski
Executive Producer: Geoff McLean
Producer: Brandon Milbrandt
Editor: Matthew Hannam
Visual Effects: American EFX – Dean Jones, Katie Middleton