Leica i9 Concept

I’ve recently gotten into photography and was thinking about investing in some equipment. I ran across this concept by Black Design Associates that combines the iPhone with a Leica camera.

Their aim: “Design a product that inspires a relationship between two highly respected brands. Address a shared audience while being true to both core brand attributes and values”. I’m glad the process work was included… Starting with a clearly defined problem and ending with a well thought out solution. The result was pretty nice. I wish this wasn’t just a concept.