Category Archives: Branding

Coffee Supreme Rebrand

Growing to be one of the largest independent coffee roasters in New Zealand, Coffee Supreme wanted a refreshed look and feel that conveyed their hand-crafted expertise in the industry. Hardhat Design in Auckland produced some amazing results… “Hardhat sat down … Continue reading

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Adobe CS6 Brand System

The up coming launch of Adobe CS6 brings a refreshed visual language. Naturally, as a designer I can totally appreciate the logic behind the process, especially a brand system as extensive this. I really want to hate this, mainly because … Continue reading

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McQuade

Just ran across the graphic design of Mike McQuade out of Chicago. Really diggin the fresh industrial aesthetic to his work, in particular the branding for Tom, Dick & Harry and The Area Code Project. All images © Mike McQuade … Continue reading

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Hug Machine

Introduced in Singapore as part of Coke’s Open Happiness Campaign, here’s a Coke machine that takes hugs instead of money. Pretty amazing to see how this idea pretty much generated its own publicity through social and traditional media. I almost … Continue reading

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